At The New Carlsbad Facility

At The New Carlsbad Facility

Stuttgart, May 30, 2008 - Mercedes-Benz is moving its Southern Californian advanced design studio from Irvine to a newly-acquired, spacious facility near Carlsbad, in order to strengthen its creative base in the U.S. At the new Carlsbad facility, the styling masterminds pondering the car of the future have almost three times more space in which to realize their creative ideas. Thus, Mercedes-Benz is underscoring the continually growing influence of the advanced design studio on the internationally-oriented design strategy of the world鈥檚 oldest vehicle manufacturer. As part of its internationally-oriented design strategy, Mercedes-Benz opened its first advanced design studio in the U.S.back in 1990 in Irvine, California. Since then the importance of the Californian facility has grown to such an extent that the 1200 square metres of rented space on Cowan Streetin Irvineare no longer sufficient. Therefore, Mercedes-Benz decided to acquire the new building in Carlsbad, 80 miles south of Los Angeles. With 3160 square meters, it even has enough space for the construction of 1:1 models - something that wasn鈥檛 previously possible. 鈥淭he substantial enlargement of our design studio in Californiabears testament to the growing importance of design at Mercedes-Benz,鈥?says Gorden Wagener, Head of Strategic Advanced Design and future Head of Design for Mercedes-Benz Cars. 鈥淲ith our studios in California, Tokyoand Como, we have established a creative basis for important markets.

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