Mercedes Benz

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Most dealers know that investing in training leads to success, but pinpointing training gaps can be a daunting task. At Hendrick Automotive Group, executives know exactly how long an F&I manager spends discussing each product with customers. After migrating its 96 dealerships to Reynolds and Reynolds Co.'s docuPAD interactive tabletop F&I system, F&I work ethic is no longer measured by product penetration alone. "More than anything, we know so much more about our business today than we did 10 months ago," Robert Taylor, vice president of information technology for Hendrick, told Automotive New s in June. "I hope we're all still friends." Information gleaned from the technology is already altering the dealership group's internal operations, especially in the F&I department, he said. Over 10 months, Hendrick switched all of its dealerships to docuPAD from a previous Reynolds digital menu. Refining F&I operations across 130 franchises en...