BMW has introduced a new entry-level tier to better compete with Mercedes. Many automakers now offer monthly subscription plans in the US, including BMW, Volvo, Porsche and Cadillac. This year, however, Mercedes-Benz significantly undercut the competition when it launched its vehicle subscription service. While BMW’s entry-level Legend tier cost $2,000 per month when it first launched, Mercedes’ similar service starts at $1,095 per month, giving subscribers access to different vehicles including the C-Class, CLA, GLC and SLC. Unsurprisingly, BMW is fighting back. According to Automotive News, the Bavarian automaker is cutting the price of its “Access by BMW” subscription service by introducing a new entry-level tier. Priced at $1,099, the new Icon tier closely matches Mercedes-Benz's entry-level plan and provides access to several models including the 330i, 330e iPerformance plug-in hybrid, X3, X2, M240i convertible and the fully-electric BMW i3. Considering how expensive insurance...
Mercedes-Benz, Luxury Automobiles, German Engineering, Premium Car Brand, Mercedes Innovation