Mercedes Benz

Younger customers love Porsche's subscription model. In a bid to offer a more flexible ownership experience, Porsche has jumped on the subscription model bandwagon with its Porsche Passport Pilot program. Starting at $2,000 per month, subscribers will have monthly access to eight model variants including the 718 Boxster S and Cayman S as well as the Macan S and Cayenne. For $3,000 per month, subscribers will gain access to more expensive models like the 911 Carrara S, Panamera 4S, Macan GTS, and Cayenne S E-Hybrid. Spending $24,000 to $36,000 just to essentially "rent" cars is out of most people's budgets but Automotive News reports that Porsche has already been so successful with this pilot, it's set to expand. Porsche Passport is currently only available in Atlanta, Georgia, where Porsche is headquartered in the United States. Despite only being available in one city, the program has attracted 120 people, 80% of whom were new to the Porsche b...