Mercedes Benz

"Ram TRX + Ram Power Wagon | This Isn’t a Return. It’s a Reckoning." This tagline serves as the title for a short commercial spot that ties into the 2024 movie Twisters (the standalone sequel to the 1996 classic Twister ). Here is the breakdown of the context, the vehicles, and the meaning behind the campaign: 1. The Context: Ram x Twisters Movie Partnership This specific ad campaign was created because Ram Trucks are the "hero vehicles" in the Twisters movie, mirroring the role the red Dodge Ram 2500 played in the original 1996 film. "Not a Return": This likely alludes to the fact that this isn't just a nostalgic callback to the 1990s movie; it's a modern, more aggressive take. "It's a Reckoning": This refers to the extreme weather (tornadoes) the trucks face in the film, positioning the Ram trucks as the only machines capable of "reckoning" with such force. 2. The Vehicles Involved The video highlights Ram's two m...

It has been a long-requested combination, and as of January 1, 2026 , Ram has officially announced the first-ever factory Ram Power Wagon equipped with the 6.7L Cummins Turbo Diesel . 1 While the Power Wagon has been an off-road icon since 1945, it was historically restricted to gasoline engines (most recently the 6.4L HEMI V8) because the massive cooling requirements of the diesel engine left no room for the Power Wagon's signature front-mounted winch. 2 For the upcoming model year, Ram has finally prioritized diesel torque over the factory winch to create this new variant. 3 The 2027 Ram Power Wagon Diesel Technically debuting for the 2027 model year , this truck is scheduled to hit showrooms in the second half of 2026 . 4 It bridges the gap between the heavy-duty towing of a standard 2500 and the extreme rock-crawling capability of the Power Wagon. Key Performance Specs Engine: 6.7L High-Output (HO) Cummins Turbo Diesel I6. 5 Power: 430 Horsepower. 6 Torque: A best-in-class...