Mercedes Benz

Mark Wahlberg and dealer principal Jay Feldman celebrate their dealership with staff members. COLUMBUS, Ohio — It has a name with star power. Now, Mark Wahlberg Chevrolet needs to fuel that fame into car sales. With new energy, processes and support from Feldman Automotive Group, employees at this large dealership are pumped to try to double or even triple sales from the level produced by the former Bobby Layman Chevrolet. A visit last week from A-list Hollywood star and producer Wahlberg, who partnered with dealer Jay Feldman in July to buy the dealership, didn't hurt. "The energy level is way higher now, a lot of excitement brewing," said Brian Gilmore, who became general manager of Mark Wahlberg Chevrolet on Aug. 3. He came from AutoNation Ford North Canton in northeast Ohio. Store employees know "this is going to impact our business when it comes to the name recognition, the traffic it's going to generate. I think they all understand how big of an opportunit...