Mercedes Benz

The 2018 study threw up some interesting results. Last year, Lincoln took the number one spot in J.D. Power’s annual Sales Satisfaction Index Study in the luxury market. While this surprised some people, Lincoln had no doubt it could offer customers the best overall sales experience. Despite the continued mass investment from parent company Ford, Lincoln lost the top spot in this year’s annual study. Porsche came out on top for 2018, earning 828 points on a 1,000-point scale up from 818 points last year, which was enough to bump it up from fourth to first place. “This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 US dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five...