Mercedes Benz

McGeorge Toyota's live-action TV commercial demonstrates how the free McGeorge @Home service works. Virginia dealership McGeorge Toyota says it shaves up to five hours off the vehicle purchase time for customers who want to shop at home. The store's McGeorge @Home vehicle sales and delivery service lets customers shop, test drive and complete a vehicle purchase without visiting the dealership whether they live in the dealership's home city or a state away. The program launched just more than two years ago, and customers initially didn't realize that the delivery service was complimentary, said Bob Farlow, McGeorge Toyota's general manager. "We had to be clear that there was no cost for the service. The convenience factor was recognized." A revamped marketing campaign boosted consumers' awareness and understanding of the service. The campaign, launched this year, features a live-action TV commercial that demonstrates the service. The idea behind it: ...