Mercedes Benz

Text WHAT IT IS: BMW's flagship electric SUV comes with a long list of brand firsts. It features a new platform, a new styling language inside and out, new technology, and more. Roughly the size of the brand's X5, the iX is BMW's long-awaited entry in the electric luxury SUV segment. And yes, the bucktooth false grille is really happening; it's a convenient place for BMW to mount the sensors needed for advanced driver assistance systems. WHY IT MATTERS: BMW says the iX is its new technology flagship, a big deal for a company that's long-heralded its 7 Series as its technological standard-bearer. The iX introduces a new aluminum and carbon-fiber structure, house-made electric motors, and the most advanced computer system BMW has ever put in a car. It's also designed and built with sustainability in mind, BMW says, from material sourcing to assembly to end-of-life recyclability. PLATFORM AND POWERTRAIN: BMW's done electric cars before, but the iX u...