Mercedes-Benz is undergoing a profound transformation with its EV Strategy Reset, marking a decisive pivot toward electrification and redefining its approach to the electric vehicle market. ## Strategic Pivot to Electric Mercedes-Benz has announced an ambitious plan to go electric where market conditions allow, with a target of having electric vehicles account for 50% of sales by 2025 and potentially becoming all-electric by 2030 in favorable markets. This strategy reset represents a fundamental shift in the company's approach to future mobility. ## The EQ Brand Portfolio The EQ sub-brand serves as Mercedes-Benz's flagship electric vehicle lineup, encompassing: ### EQS Sedan - Flagship electric sedan with up to 350 miles of range - MBUX Hyperscreen standard - Air suspension and advanced driver assistance - Starting around $105,000 ### EQE Sedan - Mid-size electric sedan with 300+ mile range - More accessible pricing starting around $75,000 - Shares platform with EQS but w...
Mercedes-Benz MANUFAKTUR represents the pinnacle of automotive personalization, offering customers an unprecedented level of customization to create a vehicle that truly reflects their individual style and preferences. ## What is MANUFAKTUR? MANUFAKTUR is Mercedes-Benz's premium customization program that allows buyers to specify their vehicles with exclusive colors, materials, and features not available through standard ordering. The program transforms the vehicle ordering process into a creative journey where each customer becomes a co-creator of their unique Mercedes-Benz. ## Exterior Customization Options ### Exclusive Paint Colors MANUFAKTUR offers an extensive palette of exclusive exterior colors: - **High-gloss metallic paints** with special effect pigments - **Matte finish options** including MANUFAKTUR designo Magno shades - **Two-tone paint schemes** with contrasting roof and body colors - **Custom color matching** for special requests - **Exclusive colors** availabl...