Mercedes Benz

Text New 2021 Subaru Forester, Outback, Crosstrek, and Ascent SUV customers first shop online before they ever visit a Subaru showroom. How easy is it to research a new Subaru online? According to a new report from Pied Piper, Subaru of America is better than the industry average and is the number seven automaker out of twenty-one brands.  The 2021 Pied Piper Omnichannel prospect satisfaction index for Electronic Vehicles (EVs) Auto Industry Study measures each car brand’s customer path, starting with their online search, dealer website, and in-person dealership visit.  photo credit: Pied Piper  The report says, “How customers shop completely changed in the late 2000s with widespread acceptance and use of smartphones. For example, in 2007, the year the iPhone was introduced, online retailer Amazon made $15 billion in sales. Last year, Amazon’s revenues exceeded $300 billion.” For 21 different auto brands, Pied Piper measured whether their customer’s omnichanne...