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New 2021 Subaru Forester, Outback, Crosstrek, and Ascent SUV customers first shop online before they ever visit a Subaru showroom. How easy is it to research a new Subaru online? According to a new report from Pied Piper, Subaru of America is better than the industry average and is the number seven automaker out of twenty-one brands.
The 2021 Pied Piper Omnichannel prospect satisfaction index for Electronic Vehicles (EVs) Auto Industry Study measures each car brand’s customer path, starting with their online search, dealer website, and in-person dealership visit.
photo credit: Pied Piper
The report says, “How customers shop completely changed in the late 2000s with widespread acceptance and use of smartphones. For example, in 2007, the year the iPhone was introduced, online retailer Amazon made $15 billion in sales. Last year, Amazon’s revenues exceeded $300 billion.”
For 21 different auto brands, Pied Piper measured whether their customer’s omnichannel path was intuitive, simple to use, and easy to navigate, as well as effective at showcasing products and making them easy to purchase.
photo credit: Competition Subaru
Subaru of America scored well as its retailers understand their customers need to start with online research before they ever visit the showroom. In an earlier Pied Piper study in March, Subaru was one of the car brands with the most significant improvement from 2020 to 2021.
Subaru ranked nine out of 33 auto brands in the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study. In 2020, Subaru moved up five spots to the number four best automaker in responding to your online questions.
Shoppers looking for a 2021 Subaru Forester, Outback, Crosstrek, or another model should find the dealer website easy to use, and more importantly, your local retailer will be quick to respond to your inquiries. Subaru now ranks number two overall in responsiveness.
Subaru Report via Torque News is one website where Subaru customers can begin their research and find the latest reports on the new Forester compact SUV, Outback midsize SUV, Crosstrek subcompact SUV, and Ascent 3-Row SUV.
Prospective customers can check out the latest new car reviews, new model features, safety technology, and pricing from an unbiased source. Check back daily for 2021 Subaru Forester, Outback, Crosstrek, Ascent, and other model news and reviews.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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