Text Last year, we learned more about the partnership between Toyota and the Japan Aerospace Exploration Agency (JAXA) to build a manned, pressurized fuel-cell rover for the moon. Now, the two entities have agreed to nickname the vehicle Lunar Cruiser—a fitting moniker for a vehicle that promises some unusual off-road chops. "The name, of course, plays off that of the Land Cruiser 4x4, Toyota's longest-running nameplate. Toyota says it chose the name for the ""quality, durability, and reliability expected of the pressurized lunar rover, and the concept that Toyota has long held to for the Land Cruiser, which was for people to 'come back alive. '"" The name might not be as inspirational as the names of Mars rovers Sojourner, Spirit, Opportunity, Curiosity, and Perseverance, but it works to reinforce the Toyota brand." Toyota and JAXA expect to launch the Lunar Cruiser in the latter half of this decade. Right now, they're busy makin...
Mercedes-Benz, Luxury Automobiles, German Engineering, Premium Car Brand, Mercedes Innovation