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Is GM Considering Selling More Brands Following Opel?

Buick? GMC? What's next? The aftermath of General Motor’s sale of its Europe-based Opel and Vauxhall brands to the PSA Group signals a major change for the Detroit automaker. CEO Mary Barra, according to Automotive News, has already clarified that the “Opel deal is not the end of its effort to pare its portfolio.” However, it’s pretty unlikely at the moment that GM would decide on yet another dramatic sale in the immediate future. “There’s a little more work that we’re doing in the international markets,” Barra stated in Paris following the completion of the Opel-PSA deal. “Our overall philosophy is that every country, every market segment has to earn its cost of capital.” Remember, Opel lost some $20 billion for GM since 1999, hence the sale. But Barra and her top lieutenants are not afraid of shaking up the status quo if the situation calls for it. According to Kelly Blue Book senior analyst, Rebecca Lindland, “In Mary Barra’s GM, everything is on the table.” Does this mean addi...

The first Is Trend Following

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