"Ram TRX + Ram Power Wagon | This Isn’t a Return. It’s a Reckoning."
This tagline serves as the title for a short commercial spot that ties into the 2024 movie Twisters (the standalone sequel to the 1996 classic Twister).
Here is the breakdown of the context, the vehicles, and the meaning behind the campaign:
1. The Context: Ram x Twisters Movie Partnership
This specific ad campaign was created because Ram Trucks are the "hero vehicles" in the Twisters movie, mirroring the role the red Dodge Ram 2500 played in the original 1996 film.
"Not a Return": This likely alludes to the fact that this isn't just a nostalgic callback to the 1990s movie; it's a modern, more aggressive take.
"It's a Reckoning": This refers to the extreme weather (tornadoes) the trucks face in the film, positioning the Ram trucks as the only machines capable of "reckoning" with such force.
2. The Vehicles Involved
The video highlights Ram's two most capable off-road heavyweights:
Ram 1500 TRX (likely the Final Edition): The "apex predator" of the lineup. The use of the TRX in the movie and ad is significant because the 6.2L Supercharged HEMI V8 (Hellcat) engine production ended in late 2023/early 2024. Seeing it in this campaign is a "swan song" for the super-truck.
Ram Power Wagon: The heavy-duty off-road icon. In the movie Twisters, the characters use a modified Ram Heavy Duty (reminiscent of the Power Wagon) equipped with augers to anchor into the ground to survive tornadoes.
3. Why You Are Seeing This Now
Movie Release/Streaming: The movie Twisters was released in theaters in July 2024 and subsequently hit streaming platforms. If you are seeing this ad now, it is likely part of the home release or streaming push.
TRX Farewell: It also doubles as a farewell to the TRX model as it transitions out of production, to be replaced by the Ram 1500 RHO (which features a 6-cylinder Hurricane engine rather than the V8).
Next Step: Would you like to know the specific specs of the TRX Final Edition or the 2025 Power Wagon to see how they compare?
