Bowers Automotive, Qvale Auto Group, and the Sewell family are among the investors who have participated in a $30 million financing round for automotive digital marketing firm TagRail. The California-based start-up provides a digital consumer offering that integrates a range of tools and services to help dealerships manage and streamline their sales and marketing operations.
The TagRail platform includes a range of digital tools, including a mobile app that allows sales staff to interact with customers and manage the sales process, as well as a range of data analytics and marketing tools. The company's goal is to provide dealerships with a comprehensive digital solution that enables them to manage and optimize their sales and marketing efforts.
With the additional funding, TagRail plans to further develop its platform and expand its reach in the automotive industry. The company has already established partnerships with a number of major auto manufacturers and dealerships, and it aims to continue growing its client base in the years ahead.
The investment by Bowers Automotive, Qvale Auto Group, and the Sewell family is a vote of confidence in the TagRail platform and its potential to transform the automotive industry. As the industry continues to evolve and embrace digital technologies, platforms like TagRail will play an increasingly important role in helping dealerships succeed in a competitive and fast-changing marketplace.
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