This is the new Peugeot 508, a large family car that's designed to be a rival for everything from the Vauxhall Insignia and Ford Mondeo to the likes of the VW Passat and BMW 3 Series. Unveiled ahead of a public debut at next month's Geneva Motor Show, the new 508 takes a more radical approach than the conservative vehicle it replaces. The front of the new 508 draws heavily on the Instinct concept that was first shown at last year's Mobile World Congress in Barcelona. There are distinctive vertical strips of daytime running lights at either side of the car (they'll be LEDs on most models, but clear plastic on lower-end versions). Interestingly, Peugeot has also elected to put the '508' badge on the leading edge of the bonnet - a nod, we're told, to the classic 504, the car's spiritual predecessor that was launched 50 years ago. Inside, the 508 really tries hard to stand apart from its mainstream rivals - and to give BMW and Mercedes a run for their money on perceived quality.
There are plenty of soft-touch fabrics, double stitching and grained finishes on the dashboard, plus some neat 'piano key' switches that sit below a central widescreen infotainment display. The vehicle features the latest evolution of Peugeot's i-Cockpit, with a fully digital instrument panel that's accessed by looking over the steering wheel instead of through it. The new car will be offered with a range of six petrol and diesel engine/gearbox combinations, with power outputs ranging from 128bhp (likely to be the entry-level diesel) up to 222bhp (a highly tuned 1.6-litre petrol). Around five percent of the outgoing 508 sales featured petrol power, but privately, PSA sources admit that this mix could increase to as much as a quarter with the new generation, thanks to Europe's current backlash against diesel. The boot itself is respectable for the class - although the swooping roofline and short rear overhang mean that it won't bother the Skoda Superb for outright capacity. For those after greater practicality from their 508, Peugeot does have plans to launch an SW estate version of the car. It's likely to go on sale in late autumn, a few months after the regular hatch reaches showrooms this summer. There will also be a saloon version with a longer wheelbase for China, but there are no plans for that edition of the car to be sold outside of that region.
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Making its world premiere in close-to-production form is the Eterniti Hemera, which the newly formed London-based company refers to as the "world's first Super-SUV". A close look at the Hemera reveals that the vehicle is more or less a heavily modified Porsche Cayenne, which itself is based on the VW Touareg. Eterniti claims that all body panels on the Hemera are new and made of carbon composite materials, while the company added that is also working on bespoke LED headlamps and lenses that will make it on the final production model. Furthermore, Eterniti said that the interior, which is in the final stages of prototype testing and will be revealed later in the year, will be "almost 100% unique" to the SUV model. The Hemera will be hand-assembled at a new factory in London. Production is set to start in early 2012, with first deliveries expected by the summer of the same year.
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