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What you see before you is perhaps one of the most important new vehicles that BMW has introduced in years. With electrification transforming the industry and one automaker after another committing to at least a
electric future, the introduction of an expensive, flagship all-electric SUV is a shot into the heart of the premium luxury class currently dominated by Tesla, with a host of challengers current or forthcoming.
On paper, the new 2022 BMW iX has a lot of the right stuff to be successful. It debuts as the dual-motor iX eDrive M50, complete with all-wheel drive, an anticipated maximum range of 300 miles, DC fast-charging capability, and a host of sustainability measures like olive-leaf-tanned leather and interior bits made out of recycled fishing net. And it’s all wrapped in a spacious five-occupant SUV.
There’s just one problem, and I’m sure I don’t have to tell you what it is. You can tell by looking at it: The BMW iX might just be the ugliest new car to come along in decades.
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