Focus: Ford Bets On An Electric Mustang To Charge Its Turnaround

Focus: Ford Bets On An Electric Mustang To Charge Its Turnaround

DETROIT (Reuters) - The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker. The Mach E has become within Ford a high-profile test for a restructuring that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport utility. 20 billion out of a five-year, 2018-2023 product plan, Hackett told Reuters. 鈥淭his is the first thing we generated out of this new thinking,鈥?Hackett said in an interview ahead of the Mach E unveiling. 鈥淲e are really pushing our chips in on the table with this vehicle,鈥?Ford said in an interview ahead of the Mach E鈥檚 unveiling. The Mach E started with humble ambitions. Boring electric cars were the norm for Ford and other legacy automakers. Tesla鈥檚 market value is now higher than Ford鈥檚.

Ford鈥檚 own customer research showed dull electric cars were a mistake, Cannis and other executives said. 鈥淚t鈥檚 not good enough,鈥?Hackett recalled saying. The team designing the vehicle started over, using a new architecture engineered from the start to be a battery electric vehicle, instead of the original plan to use a modified version of an internal combustion engine vehicle, Ford executives said. The re-do had to be accomplished much faster than normal to stay on target for a fall 2020 launch. 鈥淲e were super behind time,鈥?said exterior designer Chris Walter during a briefing on the vehicle ahead of the Los Angeles debut. The overhaul cost money, but Ford product development chief Hau Thai-tang told Reuters the dedicated electric vehicle architecture should allow for 25% to 30% improvements in manufacturing efficiency to help offset the cost. The final call on using the Mustang name came from the top, and was not given easily. 鈥淚 was dead set against it, initially,鈥?Bill Ford said. Ford said he started to warm to the idea as he saw the styling and the performance data for the vehicle. Ford said he did not grant his approval until earlier this year after driving a prototype. 鈥淚t felt like a Mustang experience to me,鈥?he said. This is not the first time a challenge to reinvent the Mustang has emboldened Ford employees to break with convention during a rough patch in the company鈥檚 history. The original Mustang launched in 1964 was derived from a mainstream Falcon compact car, and quickly became a hit, far outselling the company鈥檚 projections. In the early 1990s, with the economy in a slump, a small group of Ford employees rebelled against a plan to transform the rear-wheel drive Mustang into a front-wheel drive car developed by Ford鈥檚 then-partner, Japanese automaker Mazda Motor Corp. That project became a laboratory for cutting the costs of product engineering by putting representatives of different functions on the same team.

Well, refinement, and specifically interior refinement, is one of this Ford's many virtues thanks to Old Fort, North Carolina's Street Seats Hotrod Interiors. 26K cockpit kicks off with adjustable Corbeau buckets, which wrap 4-point Sparco harnesses around plush suede and leather. The car's dash hangs official-looking Auto Meter Cobalt telemetry in a sweet carbon fiber instrument panel. Beneath that dash, a custom, full-length console floats more carbon fiber around a short Lokar shifter and Vintage Air climate control. In front of the driver, a Billet Specialties Formula Wheel laps a tilting column and aluminum pedals. And premium cut-pile carpet founds a 4-point roll bar between carbon fiber sills and billet jamb vents. Very few classics possess the thrill-inducing performance of this incredible Mustang. But you're looking at a scary fast, purpose-built head-turner, and, make NO mistake, when your foot hits the floor that's exactly what you'll get! Tired of the hobby's obsession with bright, bling-tastic garage queens? Want to look good AND go fast? Don't miss your chance to claim this tailor-made custom!

Team Edison, which is the name of the task force that developed the 2021 Ford Mustang Mach-E, set out to reinvent the various control and connectivity systems from scratch. A massive 15.5-inch vertical touchscreen dominates the centre stack and it will be your hub for virtually all functions and apps. Mercifully, a flat menu structure makes its operation much simpler and faster. Nearly everything is accessible with just one action or voice command. Seamless and wireless compatibility with Apple CarPlay and Android is included, as well as wireless charging for mobile devices. Driver-specific information is displayed on a 10.2-inch horizontal screen behind the three-spoke sport steering wheel. And just like Tesla, Ford will offer over-the-air software updates. Despite being over a century old, Ford鈥攏ot Elon Musk鈥檚 company鈥攚as the first to get rid of all animal-based materials when it developed the Mustang Mach-E. Traditional leather is replaced with synthetic upholstery (higher trim levels feature double topstitching and other fancy touches). From what we saw, the front seats appear to provide decent comfort, while a short trip on the rear seat of a prototype revealed a good amount of support mixed with reasonable space. The middle section of that rear seat is tight, but the flat floor makes it useable. The Premium AWD model we were riding in also delivered strong acceleration and proved fairly agile on the slalom course with sharp lateral transitions and minimal body roll. The GT Performance Edition must be spectacular. A new era begins at Ford thanks to a car, er, crossover that likely has many more surprises in store for us. We can鈥檛 wait to take it for a spin.

If you want to download ford mustang roush , save the image now. Download this picture for free in HD resolution. HD-quality images, and can be downloaded to your personal collection. 2014 Ford Mustang Roush Stage 1 Actor Dhanush Gets His Hands On The All-New Ford Mustang GT. RTR grille with integrated DRLs, Roush side scoops and rear spoiler and Niche 20-inch wheels apart from the Borla Atak exhaust system, among other modification. 2016 Roush RS3 Is Brenspeed鈥檚 Latest Performance Calling Card. White sourced DSS for an aluminum driveshaft and upgraded axles as well. All About The Roush Performance 2017 Mustang P-51. If you are a fan of the original P-51 inspired Mustang built by Roush Performance in 2008 than you probably know how passionate about the WWII warbird is Jack Roush and here it is again. Ford Brings America鈥檚 Hottest Pony Cars to Detroit. The GT350 surely caught the eye of the world鈥檚 press, but it was the P51 Mustang by ROUSH that stole the show. 535,000 mark with new Mustang up for auction. The Petty鈥檚 Garage GT is chock full of Ford Racing and Roush Performance equipment, and many other custom features.