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To say that this is a totally different vehicle doesn't do the Discovery 3 justice. This really is a re-engineered car from top to bottom but in essence it's still a Land Rover and that's no bad thing. As I said, you either love or hate this car, there seems to be no between. From the front it is all Arnie Schwarzenegger, brutal and imposing with a rather Germanic stance. From the side it looks like a van! There is no getting away from the fact that it is very slab sided but strangely aesthetic in its plainess. The rear of the vehicle is practical and pleasing, with a split upper and lower door a la Range Rover. The old Disco had very limited boot space, but now this has totally changed and the boot is spacious and useful. It also hides two extra seats on all but the budget model. This makes the Land Rover Discovery 3 a true seven seater and the seats are not just for the kids as access is great for adults and kids alike.

The whole seating arrangement is very comfortable and Land Rover have given the Disco "stadium seating" meaning that each rear row of seats is slightly higher than that in front. This gives back seat drivers a great view of the road ahead and must be good for car sick prone children (not that you would let them in your new baby!). The controls feel of a quality nature but the fascia etc. still has a workman like appearance. Whether this was deliberate or not, I don't know; perhaps Land Rover didn't want their "soft-roader" too soft - remember those Arnie looks. So, the car looks great, has plenty of practical new features but how does it drive compared to previous editions? This is a big car. When I say big, I mean BIG. It is quite intimidating up close and you would think that a car of this size and weight (2.7 tonnes of Arnie muscle) would be a brute to drive.

Well, I'm pleased to report that the Discovery 3 is an absolute pleasure on all of Britain's wonderful roads. Once in the driving seat, the overall vastness of this car is not readily apparent. The Disco handles with elegant ease and has none of the gut wrenching, road rolling characteristics of its predecessors. The ride is firm yet has a big, luxury car feel to it, being unhurried and majestic. It's not a sports car and never will be. The diesel version sounds like a tractor from the outside but once in the spacious and airy cabin there is barely anything to hint that this is a diesel. The sound proofing is nothing short of amazing and combined with the six speed automatic gearbox, progress is a pleasure. The auto can be shifted into manual mode but I have only found it of use when overtaking, along with the "sport" mode. In town, the width of the car has to be taken into account and I have on occasions used the power folding mirrors as a pre-emptive strike along the narrow lanes of Devon and Dorset. Parking is helped by front and rear sensors and the mirrors can be made to automatically dip in reverse to help you find the kerb. The campaign ads made for Mercedes-Benz C-Class address existing and potential customers in the spirit of its core brand value of "Appreciation". Mercedes-Benz believes that direct communication is an important element of their marketing campaign which helps them in connecting with their customers.

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