What Luxury Car Brand Suits You?

Take a look around you, especially on the road. You will see a swarm of luxury cars from major car manufacturers gracing the streets. Whether cars have become cheaper or people are earning more money is a different discussion altogether. We are only interested in knowing what modern luxury car brand appeals to what kind of buyer. Automobile market has been segmented according to buyer preferences. Cars belonging to the same segment will essentially have almost the same features with the only differentiating factor being the family they come from. Most major car manufacturers represent some buyer perceptions and it is the typical character associated with their brand name that compels the buyer to make a choice between vehicles that have very few differentiating factors. Mercedes - Benz: Arguably the most famous luxury car maker in the world, The Merc as it is affectionately called represents a prime example of German engineering. Being one of the first luxury cars in the world, Mercedes has a unique niche in the automobile world and its name symbolizes classic styling, grand presence and fine-tuned performance. The historical three-pointed Mercedes logo is the stuff most people dream about.

Mercedes maintains a unique character in all of their vehicles. Their vehicles are a blend of luxury, classic design, and attention-to-detail. Some people say that you can recognize a Mercedes from a mile away. Mercedes manufactures vehicles catered to different segments of the market and even while conforming to the requirements of a particular segment their vehicles don't shy away from displaying a character that is so uniquely Mercedes. The Pundits say that your favorite luxury car is a Mercedes if you prefer stability in life and like to play it safe. That is probably the image Mercedes represents in the market today. People associate class with Mercedes and usually their vehicles are centered on a theme that oozes royalty. Since it is the most established luxury brand with a great reputation, buyers who like to trust the tradition and go with the flow are the ones who prefer a Mercedes.

BMW: These sharp looking double-grilled vehicles have a unique image in the market symbolizing the essence of performance in a vehicle. This is another German brand that is famous world over for cars that feature cutting edge dynamics and impeccable performance with unmatched styling. BMW stresses on performance and joy of driving in their vehicles. Their vehicles symbolize muscle and raw power. BMW styling is unique and what they make today, others make tomorrow. This is one brand preferred by buyers who like trills and love to take risks in life. It is for the aggressors who like to announce themselves when they arrive. Trendy would be the appropriate term for these vehicles as opposed to the classy Merc. In my opinion, your choice of a luxury car truly depends on the character you associate with a brand name and its resemblance to that of your own. The opinion of the masses also proves to be a significant influence in your decision. Since there is very little to choose between luxury car models, it is your perception about the brand name that ultimately results in your choice.

The first unit of Karl Benz, the father-founder of Mercedes, was first shown at the Paris Motor Show in 1887. At first, people were skeptical about this “strange” invention. There were even a number of restrictions for the newly invented cars: the speed limit through the city was established no faster than 6 km/h, outside the city limits were 12 km/h. Being unaccustomed, people were just scared of cars. Benz was sued once as his drivers “were enjoying the ride while quickly raced past the city police station.” It was then that Karl decided to invite employees of the Ministry on road trips. As a result, he was allowed to drive faster than the carriage with horses. But people were still uncertain about the cars. Karl Benz’s wife caused a turning point in the history of Mercedes Benz in 1888. She went on a journey by car to her parents in the city of Pforzheim. The car has overcome the distance of 106 kilometers with no problems, and from that moment the whole Germany was talking about Mercedes Benz, as convenient means of transportation.

Mercedes Benz logo - a three-pronged star, meant to symbolize universal motorization, as initially the company was engaged not only in cars. Mercedes worked on the air and marine industries, mainly producing the aviation and ship engines. As the company had success in all three fields, Mercedes decided to commemorate this momentous event in its logo. The three prongs stand for land, water and air. The three-beam star symbolizes the success of the brand in land, water and air. Yet there is another perception that the three beams represent a somewhat different meaning, interpreted as follows: Mercedes cars are made for the convenience of the driver, passengers and mechanics. Many people know that the brand name Mercedes-Benz origins from a woman's name. But it’s not as easy as it seems at first glance. One of the Austro-Hungarian Ambassador Emil Jellinek decided to invest in Daimler Company, because he believed that the automobile business in the near future will have an unprecedented success.