Thursday, August 30, 2018

Reader questions Ford's move away from the sedan

TO THE EDITOR:

Sanity prevails. I read "Where cars are still thriving" (autonews.com, Aug. 11), about the future of the sedan, with true appreciation. As an experienced retailer and wholesaler of vehicles, I view Ford turning its back on the sedan as a shortsighted and disappointing strategy.

I believe that those who see this as their chance to take advantage of the vacuum left by Ford, and others who follow suit, will be the winners, and in doing so will keep the sedan alive and well.

Furthermore, I believe Ford's move in this regard will be a mistake similar to not having had a Ranger pickup for the longest time. The Toyota Tacoma and Chevrolet Colorado had a ball while Ford fumbled. Perhaps the right sedan, targeted at the right market, was the solution all along.

HENRI MEISTRE,CEO, Auto Capital Investments, Lewisville, Texas. Auto Capital, of Johannesburg, has held numerous new-vehicle franchises. Its division in Texas sells used vehicles.

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