Monday, April 23, 2018

BMW to pare back presence at 2019 Frankfurt Motor Show

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BMW recently announced its intention to skip next year's North American International Auto Show in Detroit, issuing a statement about re-evaluating its trade-show strategy that amounted to the age-old "It's not you, it's me." Only this time it appears to be true: Bimmer is now planning to significantly pare back its presence at the 2019 show in Frankfurt, in its own backyard.

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BMW to pare back presence at 2019 Frankfurt Motor Show originally appeared on Autoblog on 2018-04-23 11:10:00. Please see our terms for use of feeds.


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