Mercedes To Boost AMG Branded Products To Over 40,000 This Year

Mercedes to boost AMG branded products to over 40,000 this year. The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. To render the AMG brand and its technology more accessible, Mercedes-AMG is establishing a new product line by the name of "AMG Sport", offering enhanced performance and technical refinements. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models, thereby underpinning the brand's growth strategy on a sustained basis. Opening up new customer groups and segments will raise the company's profile and boost AMG's sales potential worldwide.

Sensors monitor each driving situation and send the information they gather to an electronic control unit. Depending on the current road or operating condition the system adapts the damping forces individually for each wheel - with infinite adjustment and fully automatically. The saloon and estate both sport seven-spoke light-alloy wheels as part of their standard specification, whilst the AVANTGARDE and ELEGANCE lines are shod in newly styled twin-spoke wheels. Individuality comes courtesy of the extensive range of light-alloy wheels featuring around a dozen different designs in 16, 17 and 18 format. Adaptive Highbeam Assist. When vehicles are detected ahead of or approaching the vehicle, this system automatically dips the beams and adjusts the range of the headlamps appropriate to the distance. This means that main beam can be used more frequently. Active Lane Keeping Assist. The system kicks into action if the Mercedes-Benz vehicle inadvertently drifts over a solid line to the right or left of a lane. In such a case, a warning sign in the instrument cluster and vibration of the steering wheel give the driver warning.

If the driver does not heed the warning in the case of the solid line, Active Lane Keeping Assist can use the ESP to brake the opposite wheels and thereby prevent the vehicle from crossing the solid line. The Lane Keeping Assist, which warns but does not actively intervene, is available as a favourably-priced alternative. Active Blind Spot Assist. It warns the driver when changing lanes if a risk of collision is detected due to another vehicle in the neighbouring lane being in the blind spot of the exterior mirror. If the driver ignores the warning and nevertheless initiates the lane-changing manoeuvre, the Active Blind Spot Assist intervenes. By applying braking force to the wheels on the opposite side of the vehicle, a yaw movement is created which counteracts the collision course. The Active Blind Spot Assist was recently awarded the "Yellow Angel" prize for being a pioneering innovation by a jury of experts from the ADAC, the German automobile association and the biggest of its kind in the world.

The favourably-priced alternative is the Blind Spot Assist; it warns the driver but does not actively intervene. ATTENTION ASSISTwarns drivers when it detects that they are over-tired. Studies have shown that around a quarter of all serious motorway accidents are caused by drowsy drivers, making this factor an even bigger cause of accidents than drink-driving. BRAKE ASSIST PLUS: this system is able to recognise an impending rear-end collision using radar sensors. It calculates the necessary degree of braking assistance and makes it available immediately when the driver presses the brake pedal. DISTRONIC PLUS: the radar-based proximity control supports the driver at speeds between zero and 200 km/h by automatically adjusting the distance to the vehicles in front. In doing so it is able to apply the brakes to bring the vehicle to a complete standstill and also accelerate it again. As a result, the system is also particularly convenient in stop-and-go traffic. If the system detects that the distance is being reduced too quickly, it warns the driver with both visual and acoustic signals. The control system has also been refined even further through the inclusion of information from digital maps.