In 2022, Genesis plans to have a stand-alone network of dealers and a sufficiently diverse lineup of vehicles for them to sell as it seeks to take its place alongside the industry's leading luxury marques.
By then, the upscale challenger could have three crossovers to balance a product menu that has been carried by sedans that are highly rated but have struggled to build sales momentum in a truck-dominated market. The brand also is looking to extend a hand to the eco-conscious with electrified offerings from two dedicated EV platforms.
G70: The sporty sedan — the first Genesis nameplate that isn't a carryover from the Hyundai brand — is expected to join the entry-level luxury sedan segment by the end of summer, complete with a manual option for driving purists. The G70 powertrain menu includes a 252-hp 2.0-liter turbocharged inline four-cylinder engine available for the eight-speed automatic and six-speed manual variants. It also has a 365-hp 3.3-liter twin-turbo V-6. The manual is offered only on the 2.0-liter option. Genesis is counting on the G70 to expand its buyer base to younger consumers and women.
G80: The G80 was freshened for the 2018 model year with additional safety features, along with a Sport model with a 3.3-liter twin-turbo V-6. A redesign is possible in 2019. Sales are down 32 percent through July, so it could use a spark.
G90: The flagship is up for a freshening in 2019. Sales of the giant sedan continue to slip in today's crossover-driven market.
Electric sedan: The brand said last year that it planned to bring an electric sedan with a 310-mile range to market in 2021, joining the increasingly crowded pool of would-be Tesla competitors.
The GV80 concept previews Genesis’ first crossover.GV70:?The second of Genesis' planned crossovers is expected to ride on the same rear-/all-wheel-drive platform as the G70 sedan and use a 2.0-liter four-cylinder turbo and an optional 3.3-liter twin-turbo. Hybrid or plug-in hybrid versions are possible. A GV70 crossover would quickly follow the larger GV80. If the GV80 arrives on schedule in the late-2019, early-2020 time frame, the GV70 could come a couple of months later.
GV80:?Genesis unveiled the GV80 concept as a fuel cell vehicle at the 2017 New York auto show. It's slated to be the first crossover added to the brand's utility-starved lineup. Global brand chief Manfred Fitzgerald told?Automotive News?in March that the three-row crossover could come at the end of 2019 or early 2020. Fuel cell or plug-in hybrid versions could be in store.
Third crossover:?A mystery "CUV" listing was included in a product pipeline that Hyundai showed reporters last year in Korea. It could join the lineup in 2021.
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