Thursday, February 3, 2022

Why is Volvo not popular?



Why is Volvo not popular?
Volvo hasn't marketed as aggressively or in the same way that BMW and the other German makes do. Volvo sells on safety, which is a niche market. The other makes you mentioned sell on performance, technology and styling, which frankly appeal to more buyers than a conservative looking car that sells based on safety.

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