Star Runway Photographer Dan Lecca Takes A Behind-the-scenes Look At Car Design

Star Runway Photographer Dan Lecca Takes A Behind-the-scenes Look At Car Design

Claiming its place alongside Milan, Paris and New York, Mercedes-Benz Fashion Week Berlin has become a top new global fashion event. This is not only evident by the mounting number of top international fashion designers on its runways and the growing contingent of celebrities appearing on its red carpets. For the first time, American star photographer Dan Lecca has come to Berlin, as well. Regarded worldwide as the king of catwalk photography, Lecca is also the treasured resident photographer of several top designers, including Gucci, Calvin Klein and Marc Jacobs. Dan Lecca, a native-born Romanian, has had a front-row seat at the world鈥檚 most important fashion runways for decades. In his quest for top spot, he has also earned the reputation of a gentleman - which has made him a favourite among the models. 鈥淭he secret of the winner shot is the perfect light, with the perfect walk, with the eyes looking straight into the camera and with a very graceful position of the body,鈥?Dan Lecca explained.

Yesterday, Lecca photographed amongst others the shows of Basso & Brooke, Smeilinener and Unrath & Strano. As a runway photographer, Dan Lecca is at home in the world of sophisticated lifestyle and design. He therefore took some time in between shows to visit the Mercedes-Benz designo exhibit, and had a behind-the-scenes look at the carmaker. In the lobby of the event tent on Berlin鈥檚 Bebelplatz, Lecca encountered Mercedes-Benz designers presenting the designo programme. Using three different GLK seats as an example, they were demonstrating how various fashion and lifestyle trends are incorporated in the process of interior design. 鈥淛ust as fashion long ago dispensed with the narrow idea of clothing as protection and warmth, today鈥檚 automobile is far more than simply a means of conveyance. Now more than ever, both are a form of personal expression and individual style,鈥?explained Martin Bremer, Director Colour & Trim Mercedes-Benz Design. Three such mood boards along with their corresponding seat cover designs are being shown by the designers in the lobby of Mercedes-Benz Fashion Week Berlin.

In Q3, we made the strategic decision for Nico to do just one lap and, although his starting position is not optimum, he is the only driver in the top five to have a new set of option tyres available. This could prove valuable in the race, and we will learn tomorrow if our strategic decision pays off. Looking to Michael, he experienced a failure of the DRS rear wing flap, just before he entered the back straight on what would have been his quickest lap. This cost him around half a second, and with little more than a second separating the top 17 cars in Q1, that proved decisive. Unfortunately, we were unable to repair the system in time for him to run again, and he was bumped down to P18 at the very last moment. 鈥淔rom the outset, our focus at this circuit, where tyre usage and availability of new tyres are crucial, was to be in a good position in that respect during the race on Sunday.

We think this is even more important here than on the three circuits that we have already raced at this year. As a consequence, Nico completed just one run in Q3 in order to save a set of fresh options for tomorrow. We knew that this strategy would likely compromise his position on the grid. However, knowing that we will be well-placed tomorrow on the tyre front, I am convinced that this was the right thing to do. Last year, there were occasions when we were more than one and a half seconds behind pole position. Today, with one attempt compared to the two made by the teams ahead of us, we are behind pole by not quite four tenths. We are heading in the right direction, and our team is working in a focused and systematic way in order to achieve our targets. I feel sorry for Michael who had the pace for a good starting position, as he has proven with a fourth place and two third places in Q3 at the previous races. A problem with the rear wing mechanism prevented him from getting a good result - but he can achieve this tomorrow. Michael showed good pace during our long runs and he will be well equipped with fresh tyres. After our great result last weekend with Nico securing pole on Saturday and victory on Sunday, I am quite happy with our performance this weekend so far. Our team has demonstrated that we can be competitive in quite different circumstances. Well done Sebastian on your pole today.

Selling a luxury car such as a Mercedes Benz on the private market is a bit different than trying to unload a crumbling Pinto. Here are some tips on how to attract serious buyers. Are you looking to privately sell your Mercedes Benz? Selling a luxury car on your own can be difficult, but you're likely to get more money than if you were sell or trade in at a dealership. If you've never sold a vehicle before, here are some tips that can help you with the process. Marketing 101 is to spend your efforts advertising to the type of people who would want to purchase your product, in this case, a used Mercedes Benz. Since it's considered a luxury car, you'll likely be targeting people with sizeable incomes and a comfortable lifestyle, but who are still looking to save a little bit of money by buying privately rather than through a dealer.