More Than Ever Before
鈥淭he E-Class is and will remain a key pillar of growth for Mercedes-Benz. 鈥淎t the same time, the E-Class is setting benchmarks not only for market success but also with regard to safety, profitability, and efficiency. Thanks to new engines, the new E-Class鈥?fuel consumption has been reduced by up to 20 percent. Stuttgart, Germany, May 31, 2011 - The E-Class continues to stay on the road to success. Dr. Joachim Schmidt, Executive Vice President Sales & Marketing, Mercedes-Benz Cars: 鈥淯ntil today we have delivered more than 500,000 vehicles of the E-Class family to customers, and the E-Class is and will remain a key pillar of growth for Mercedes-Benz. We offer our customers an unparalleled range of products in this segment, encompassing a sedan, an estate, a coupe, and a convertible. At the same time, the E-Class is setting benchmarks not only for market success but also with regard to safety, profitability, and efficiency.
Thanks to new engines, the new E-Class鈥?fuel consumption has been reduced by up to 20 percent. Around 376,000 sedans, 64,000 estates, and more than 110,000 coupes and convertibles have been sold to date. As a result, a total of about 550,000 customers have bought a vehicle of the E-Class family. The sedan was launched in March 2009, followed two months later by the coupe in May and by the estate in November. Sales in the E-Class segment put on further at the beginning of the second quarter. Sales have increased by a total of 13 percent since January, to 107,278 units (63,517 sedans and 12,553 estates). Sales of the E-Class convertible are continuing to grow very dynamically, increasing more than fourfold (plus 229 percent) from the previous year. The E-Class convertible and the coupe thus defended their market leadership worldwide. The E-Class sedan is the market leader in its comparative class in the U.S., which is also the vehicle鈥檚 largest market, accounting for around 20 percent of global sales.
The second-largest market is China, followed by Germany. The largest market for the E-Class estate is Germany. The coupe and convertible models are most frequently bought by customers in the U.S., with Germany and the UK being other major markets for these vehicles. More than ever before, new gasoline engines and an optimized powertrain have made the Mercedes-Benz E-Class the benchmark for efficiency in its segment in 2011. All of the car鈥檚 gasoline and diesel engines are now equipped with direct injection. Other features that help to reduce fuel consumption by up to 20 percent include the standard-fitted ECO start-stop function and the optimized 7G-TRONIC PLUS seven-speed automatic transmission, which is now also available for the four-cylinder engine variants. An internationally unparalleled combination of state-of-the-art assistance and protection systems make the E-Class the trendsetter in the field of safety. The E-Class also scores well among customers when it comes to value: It was declared the 鈥?011 Value Champion鈥?as a result of an assessment carried out by Auto Bild magazine and EurotaxSchwacke. According to the residual value forecasts of the market researchers, a four-year-old E-Class vehicle will have the lowest loss of value in the upper-range segment.
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