After six years of rumors that began when Audi trademarked the Q8 name in 2012, the German company finally unveiled its proposition against the BMW X6 and Mercedes-Benz GLE Coupe. It’s called the Audi Q8, and it’s heavily based on a concept car that the Germans introduced in 2018. It’s modern, aggressive, it packs Audi’s latest technology, and promises to give the BMW X6, Mercedes-Benz GLE Coupe, and the Porsche Cayenne Coupe a good run for their money.
When BMW introduced the X6 in 2009, a new segment was born. But although the crossover BMW describes as a Sports Activity Coupe proved somewhat popular with SUV enthusiasts, the trend didn’t catch on with other automakers until 2013. That’s when Mercedes-Benz revealed plans to develop a coupe-like crossover based on the M-Class. Shortly after, rumors of a Cayenne Coupe emerged, signaling that Germany’s finest automakers finally pay more attention to this niche. Come 2018 and Audi joined the battle with the prettiest SUV it has created in recent years.
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