On this site customers may be able to view the advertising banners and get to see the C-Class displayed against realistic backdrops. They may also reconfigure the C-Class according to their preference to study and get a good look of the various perspectives of the new sedan. The software allows users to select any combination of the model's equipment lines, numerous color options, different types of light-alloy wheels, interior designs and other selected optional features. The website also features an interactive assistant who will guide users to find their way through the new 360-degree soft configurator. There are also several interactive films that are available on the web site showing various individuals that has driven the C-Class describing the most vital details of the new Mercedes-Benz sedan. This video podcast documents the creation of the Mercedes-Benz C-Class which is divided in four episodes. The campaign ads made for Mercedes-Benz C-Class address existing and potential customers in the spirit of its core brand value of "Appreciation". Mercedes-Benz believes that direct communication is an important element of their marketing campaign which helps them in connecting with their customers.
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The beating heart of a new generation: the new Mercedes-Benz A-Class will create a sensation. Before deliveries to the European dealers commence in September 2012, Mercedes-Benz is providing a series of insights into major development aspects on the way to the market launch. This one concerns the powertrain. Up to 26 percent lower fuel consumption compared to comparable preceding models, accompanied by a considerable power increase: these are the salient features of the engine range for the new A-Class. Diesels: the new basic engine in the OM 607 series develops 80 kW (109 hp), delivers 260 Nm to the crankshaft and with a manual transmission consumes 3.8 litres per 100 km, corresponding to 98 g of CO2/km. This is a 22-percent improvement over the only 60 kW (82 hp) preceding model, the A 160 CDI, which consumed 4.9 litres. The completely new engines and transmissions are not the only decisive factors in this exemplary efficiency. Thanks to the modular system, the optimal transmission configurations could also be chosen. The overall package also includes progressive aerodynamics with a Cd figure of only 0.27, together with a number of other improvements. Professor Thomas Weber, the member of the Daimler AG Executive Board responsible for corporate research and development at Mercedes-Benz Cars.
Mercedes is a name that is recognized and admired around the world as one of the most famous and successful manufacturers of luxury automobiles. Now it will also be recognized as one of the most prominent names in American sports. Mercedes recently purchased the naming rights to one of America's most iconic stadiums, the Louisiana Superdome. Starting soon, the building that became famous both for the athletic competitions it has hosted as well as the tragic tales of its time as a shelter for victims of Hurricane Katrina will be known as the Mercedes-Benz Superdome. So what is the popular German company gaining from the money it will spend to have its name plastered on the structure that dominates its city's skyline from all directions? In 2012, the National Collegiate Athletic Association will host its Bowl Championship Series championship game in football at the facility. A few months later, the NCAA will host Men's Basketball Championship - popularly known as the Final Four - there as well. Then in 2013, the NFL's Super Bowl will take to the Superdome and will focus the world's largest television audience on the building.
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