At The New Carlsbad Facility

Stuttgart, May 30, 2008 - Mercedes-Benz is moving its Southern Californian advanced design studio from Irvine to a newly-acquired, spacious facility near Carlsbad, in order to strengthen its creative base in the U.S. At the new Carlsbad facility, the styling masterminds pondering the car of the future have almost three times more space in which to realize their creative ideas. Thus, Mercedes-Benz is underscoring the continually growing influence of the advanced design studio on the internationally-oriented design strategy of the world’s oldest vehicle manufacturer. As part of its internationally-oriented design strategy, Mercedes-Benz opened its first advanced design studio in the U.S.back in 1990 in Irvine, California. Since then the importance of the Californian facility has grown to such an extent that the 1200 square metres of rented space on Cowan Streetin Irvineare no longer sufficient. Therefore, Mercedes-Benz decided to acquire the new building in Carlsbad, 80 miles south of Los Angeles. With 3160 square meters, it even has enough space for the construction of 1:1 models - something that wasn’t previously possible. “The substantial enlargement of our design studio in Californiabears testament to the growing importance of design at Mercedes-Benz,” says Gorden Wagener, Head of Strategic Advanced Design and future Head of Design for Mercedes-Benz Cars. “With our studios in California, Tokyoand Como, we have established a creative basis for important markets.

Today, Mercedes-Benz along with its AMG high-performance division are one of the best and most popular car manufacturers that build luxury cars, trucks, coaches, and buses. Additionally, the company offers financial services and automobile repairs. Since its first production they have been successful in making quality cars and finding out innovative ways to implement technology that came out to be the road for future generation cars. Developed the first road car to have brakes on all the four wheels. In 1936, the Mercedes-Benz 260D was the first diesel operated passenger car. In 1951 they were the first to develop the "safety cage". Airbags was first introduced in the European market by them in 1981 with model S-Class. Mercedes-Benz was the first to introduce pre-tensions to seat belts on the 1981 S-Class. In September 2003, they introduced the world's first seven-speed automatic transmission. They are the first to develop, test and implement ESP, brake assist and other types of safety equipments into passenger cars. In 1980s, they developed the world's first robot car along with the team of professor Dickmanns. Mercedes-Benz is a sports enthusiastic brand. In football, Mercedes-Benz sponsors the German National Football Team.

Mercedes-Benz sponsors Bundesliga club VfB Stuttgart and provides the naming rights for their stadium, the Mercedes-Benz Arena. They are into racing for a long time. In the 1930s they participated in Grand Prix Motor racing. For the last few years they have dominated the F1 arena using drivers like Michael Schumacher, Lewis Hamilton and Nico Rosberg. Mercedes-Benz's logo speaks volume about the brand even if the name is not there. Now they are moving ahead with the invention and implementation of new technologies not known to us yet. They have been a great companion for years. So much of success and fame didn't make them irresponsible. They have not made a large fuss about the safety innovations, and has even licensed them for use by competitors, in the name of improving automobile and passenger safety. As a result, crumple zones and anti-lock brakes are now standard on all modern vehicles.

Pakistan, 27th largest economy of the world has been going through some rough times in recent years. The triumph of 6% plus gross domestic production GDP has been over since 2008. Hit with terrorism, rampant corruption and long hours of power breakdowns, Pakistan's economy is truly bleeding. There isn't a single factor for this total disaster rather it seems that a whole lot of problems have "ganged up" against the fragile economy of Pakistan. If one would identify a single most difficult of challenges Pakistan faces today would undoubtedly be power crisis. No fuel for power generation plants, no money to pay GENCOS (generation companies) and on top of it no apparent policy or seriousness to resolve this issue. Terrorism is also one of the major factors affecting foreign investments hence growth of the overall economy. The casualty of these factors is the job market. Pakistan has one of the fastest growing and young populations in the world.