Mercedes-Benz, Matchbox Create Toy Car To Shatter Stereotypes, Inspire Girls

Mercedes-Benz, Matchbox Create Toy Car To Shatter Stereotypes, Inspire Girls

In reaction to studies revealing how gender stereotypes develop in children early on, in part due to the way toys are marketed, Mercedes-Benz and Mattel teamed up to create a toy to change that. The companies settled on a die-cast Matchbox car of a Mercedes-Benz 220SE, which was driven to victory at the 1962 Argentina Grand Prix rally race by three-time European rally champion Ewy Rosqvist. Examples of the little Merc are going to be given away for free to young girls through an as-yet-unnamed nonprofit group. Mercedes says there are signs that the program could have an effect, since they tested girls' thoughts about the toy. You can see some of the kids' reactions in the video below. Lucky for all of us, the little die-cast Mercedes will be available for purchase like any other Matchbox toy next year. And proceeds from sales will go to provide more free cars and teaching materials for the nonprofit group to hand out. So it's a win-win for everyone of all ages and genders.

From 1931 to 1939, Daimler-Benz AG produced three cars (Mercedes-Benz 130, 150 and 170 H) with rear engine as well as a few prototypes. The production numbers remained quite low for each of these models, especially compared to the production of classical front-engine Mercedes cars. Conceived by Hans Nibel , chief engineer of Mercedes Benz the 130H was inspired by Edmund Rumpler 's Tropfen-Auto. The motor had a power of 26 PS (19 kW) and was able to propel the small two-door sedan at a speed of 92 km/h. E by VW) is accommodated in front of the rear axle, the balance being provided by coil springs. The front axle was equipped with two transverse leaf springs. The car was sold as a sedan, an open-top sedan or a convertible (with and without cabrio cover and without side windows), each being fitted with two doors. Due to its extreme unbalance (鈪?of the mass on the rear axle), the car had very awkward handling.

Conceived by Hans Nibel, chief engineer of Mercedes-Benz,the 150H was inspired by Edmund Rumpler's Tropfen-Auto. The car was only offered as a Sport Roadster. The gas tank, which in the case of the Mercedes-Benz 130 was installed over the engine, was transferred to the front compartment, and therefore there was no room for luggage there. The practicality of the 150 was therefore very limited, and the price of the car was quite high at 6600 RM ; as a comparison the Mercedes-Benz 170 V had a price of 5500 RM. The car was discontinued in 1936 due to poor sales. Six 150Hs were built as coupes,"with low-drag lines that eerily presaged the VW Beetle".They were raced in several rallys, demonstrating much better handling than the 130H, before Nibel and Wagner turned to Grand Prix cars. In 1936, in parallel to the classical front-engine Mercedes-Benz 170 V, Daimler-Benz AG introduced the Mercedes-Benz 170 H which had the same engine as the 170 V, with an architecture derived from the one of the 130, its predecessor. The 170 H was powered by a four-cylinder 1697 cc engine with a power of 38 PS (28 kW). Because these cars, unlike front-engined sister models, were not widely used, and also not suitable for conversion to wood gas generator, they were not confiscated by the Wehrmacht. Therefore an above-average number of models survived in private hands without damage due to the war, but most were used to exhaustion in the early post-war years.

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The W110 "Fintail" (German: Heckflosse) was Mercedes-Benz's line of midsize four-cylinder automobiles in the mid-1960s. The 190c and 190Dc replaced the W120 180c/180Dc and W121 190b/190Db as Mercedes-Benz's line of less-expensive four-cylinder sedans. The "D" denoted a Diesel engine, a technology pioneered by Mercedes-Benz and championed despite widespread derision in the motoring press. The body was derived from the W111 series but with a 145mm shorter nose and rounded headlights (which gave a similar front-end appearance to the W120/121 ponton models). The rear end was identical to the W111 220b (the 220b was the base model of the W111 series). The interior layout and dimensions were also identical to the W111 220b, but with fewer options such as fixed-back seats and bakelite trim on the dashboard (as opposed to timber in the W111 models). Because the 190c and 190Dc models were basically a W111 220b with a shorter front, they offered the same interior and luggage space as the W111 series but with smaller and more fuel efficient engines.