Former Tennis Player Boris Becker As "outsider" In The New TV Ad

Former Tennis Player Boris Becker As "outsider" In The New TV Ad

Under the slogan "The new SL. Athlete. Esthete.", Mercedes-Benz starts on 12th March 2012 the media campaign for the sixth generation of its legendary luxury sports car. Various print ads in elegant monochrome look and an unusual TV ad in black and white starring Boris Becker put the key message in the spotlight: the SL is the perfect epitome of cultivated sportiness. The 44-second TV spot "Voice-over" is a humorous approach to the extraordinary performance of the new SL. The focus is on the all-aluminum body, which gives the premium roadster unparalleled dynamism and a significant decrease in the overall weight compared to its predecessor. As a passenger, Boris Becker enjoys the ride on a winding coastal road. Annoyed, the driver slams on the brakes and invites the tennis legend to get out of the car. The focus of the print ads is the combination of luxury and feeling roadster, which is highlighted by the monochrome-look campaign in a particular way. Various motifs direct the SL in an urban environment, mediated by the photographic perspective which denotes vastness and pleasure to drive. Both the vehicle and the environment are uniformly decorated in fine silver gray, broken only by the red tail lights, black-tinted windows and a yellow element in the urban architecture. The app offers the user, independent of time and place, a personalized fitness training programme in the areas of strength, endurance and stability. The campaign was developed by the creative agency Jung von Matt / Alster and Jung von Matt / Spree. The TV spot was produced by Radical Media and directed by Christian Alby. Igor Panitz was the photographer of the print ads.

Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10K miles per year with an excess mileage charge of .25 cents per mile. 19,764.00 on 36-month lease. 31,062.00. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10K miles per year with an excess mileage charge of .25 cents per mile. 25,164.00 on 36-month lease. 35,338.00. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options.

Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10K miles per year with an excess mileage charge of .25 cents per mile. 30,204.00 on 36-month lease. 40,487.00. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10K miles per year with an excess mileage charge of .25 cents per mile. 31,284.00 on 36-month lease. 37,998.00. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required.

See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10K miles per year with an excess mileage charge of .25 cents per mile. 46,044.00 on 36-month lease. 50,452.00. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 10,000 miles per year with an excess mileage charge of .25 cents per mile. 8,136 on 36-month lease plus tax. 20,073.20. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options.

Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 7,500 miles per year with an excess mileage charge of .25 cents per mile. 17,497.44 on 36-month lease. 22,147.30. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required. See dealer for details. Available only to qualified customers at Mercedes-Benz of Henderson through Mercedes-Benz Financial Services (where applicable to advertised lease) through July 1st, 2019. All lease offers are 7,500 miles per year with an excess mileage charge of .25 cents per mile. 11,690.64 on 36-month lease. 22,147.30. Includes destination charge. Excludes title, taxes, registration, license fees, insurance, any finance charges, any emission testing charge, dealer prep. and additional options. Subject to credit approval. No security deposit required. See dealer for details.