Thursday, November 21, 2019

Ford Mustang History

Ford Mustang History





The birth of the Ford Mustang also saw the birth of the phrase 'pony car' which is a term used to describe an American car that is both sporty and affordable. Most Pony cars are epitomized by their inexpensiveness, small compact size and over powered engines. In the late 1950's Ford saw sales of its 2 seat Thunderbird decline and in 1958 introduced a new larger 4 seater version which after its introduction in 1958 was incredibly successful. The competition between Ford and Chevrolet has always been fierce with both large companies trying to appeal to similar markets. This lead to the introduction of the Chevrlet Corvair in 1960 that was the catalyst that forced Ford to create the Thunderbird's successor which was called the Futura and Futura Sprint. The competition lead the other manufacturer to follow Ford's example with Plymouth introducing the Valient Signet and Dodge creating the Dart GT and it wasn't long before Oldsmobile, Pontiac and Buick joined the competition. All of these cars were a commercial success but some top auto executives including Ford's Lee Iacocca believe that there was a bigger market that they could capture.





They saw that there was a niche market of younger car buys with a disposable income looking to purchase affordable cars with a more sporty image. This lead to the creation of the Ford Mustang in 1964 which proved to be an enormous success. Ford initially forecasted sales of just a mear 100, 000 but orders totalled 22,000 in the first day alone. By the end of that year sales had reached a staggering 618,812 units. The Ford Mustang became the car that all the other manufacturers wanted to emulate and lead to the new phrase 'pony car' being adopted. The term was first used by Dennis Shattuck who was the editor at Car Life magazine around that time and created it based on the equestrian sounding Ford Mustang. The Ford Mustang is one of Ford's oldest running names together with the F-Series and the Falcon which is still in production in Australia. Over the years there have been 5 generations of Mustang with the 1970's seeing a diversion from the lightweight original Mustang urging fans of the early 1964 design to force Ford to go back to its 1960's roots.





The first generation of Mustang was created under the watchful gaze of Ford's Lee Iacocca and chief engineer Donald N. Frey and took 18 months. 2 design due to the low sales figures of the Ford Thunderbird. 2 design was believed to have been chosen due to the success of cars like the Jaguar E-Type. The new body design was created by Joe Oros which produced a winning design in a competition introduced by Iacocca. In order to keep the costs of development to a minimum the car was based on components from cars already in production such as the Ford Fairline and Ford Falcon. The second generation of the Mustang was fuelled by the energy crisis in 1973 which caused the large petrol thirsty earlier cars to fall out of favour due to the rise in fuel costs. The new smaller Mustang II was released in 1973 and Ford goal was to compete against the small Japanese imports such as Toyota Celica. However the final car was much heavier than its early counterpart adversely affecting the performance. In 1979 the third generation of Mustang was introduced relying heavily on the Japanese market for its design. The car was designed to be more accommodating to 4-passengers, the trunk size was increased and the engine bay was enlarged to make maintenance easier. In 1994 the Third Generation Mustang underwent a major restyling taking cues from the original 1964 design and for the first time since 1973 the hatchback version would no longer be available. 2005 saw the introduction of a completely redesigned Mustang based on Fords new D2C platform. The body took a lot of detailing from the earlier 60's Mustangs which Ford's Vice President of design termed "retro-futurism". If you would like to add a car wallpaper of the Ford Mustang to you desktop then you can find one in our wallpaper section on the Just Customz website.





But non-compete with trucks especially doesn't make sense, since these are most wasteful in terms of energy. I don't want Tesla to share batteries with anybody, unless they make so many cells that they can't sell them all in their own cars(and powerwalls). Would be interesting to listen to the battery investor day before any partnerships get announced. Think of Tesla as a homicidal drug dealer. Tesla is now the only automaker in the world. Well, not quite 100%. 2am local time for me. But those top 10 sellers also deliver exceptionally cheap running costs. As I understand it, Europe has very high gas prices. So with an EV having a much lower running cost, we may not be able to extrapolate the European preference for highly fuel efficient gas cars to EVs. I could not agree with this more. You could make the same argument with performance too in addition to size. We just don't want to pay for the gas.





Some unreal upside here that hasn't been priced in, regardless of potench partnerships. I鈥檒l need to re-read Karen鈥檚 post on options. Basically I think that many will see the cybrtrck as a solution for nobody's problem. No one here knows that pickups sell millions both globally and in the US. You don't see them here (in Italy) and if you see them they are bought by posers, like the Hummers few years ago. So if Tesla does a super-truck, many will look at it and think that is a overengineered behemoth for alpha-males with compensation problems, and @avoigt already replied about misconceptions and disinformation about batteries and EVs. Greens here advocate for public transport, much less for EVs. This is a similar problem to the fact that when Elon/Tesla said it would have produced a "mass-market" electric car. This is true for US (the average price is 35k, TMC taught me) but here in Europe is far less (ie. 49.500 鈧?for the base model. So still a premium car like BMW/Audi/Mercedes. Basically, all other EVs cost less than M3.

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