{As the|Because the} {owner|proprietor} of 20 auto {repair|restore} {shops|outlets|retailers}, I, Greg Sands, have tried {just about|nearly} {every|each} {different|completely different|totally different} {method|methodology|technique} of {advertising|promoting} {in the|within the} {book|e book|e-book|ebook|guide} - you {name|identify|title} it, {I have|I've} tried it. Tv, radio, newspapers, newsletters and even e-mail, {but|however} none of them have {worked|labored} as {well|effectively|nicely|properly} for me as {direct mail|junk mail|unsolicited mail} has. For me, {the key|the important thing} was {finding|discovering} {the right|the appropriate|the best|the correct|the fitting|the precise|the proper|the suitable} {advertising|promoting} {tool|device|instrument|software} that allowed me {to target|to focus on} {the customers|the purchasers|the shoppers} I {wanted|needed|wished} {to target|to focus on}, {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} {than just|than simply} blinding mailing and hoping for {the best possible|the absolute best|the very best} return. {Direct mail|Junk mail|Unsolicited mail} works. {I have|I've} been {using|utilizing} auto {repair|restore} {shop|store} {direct mail|junk mail|unsolicited mail} campaigns to drive {business|enterprise} for {more than|greater than} a decade. 1. The "{value|worth}-pack" is {bound|certain|sure} to {appeal|attraction|enchantment} to bargain {shoppers|buyers|consumers|customers}, so if {you're|you are} aiming for a {middle|center}-to-{upper|higher} {income|earnings|revenue} clientele, this {isn't|is not} {the way|the best way|the way in which} {to reach|to achieve|to succeed in} that market. 2. {It is very|It is extremely|It is rather|It is vitally} {difficult|tough|troublesome} {to distinguish|to differentiate|to tell apart} {yourself|your self} from {the rest of|the remainder of} the pack, making it {likely|doubtless|possible|probably|seemingly} that your {offer|provide|supply} will get tossed.
In {contrast|distinction}, true {direct mail|junk mail|unsolicited mail} {allows you to|lets you|means that you can|permits you to} craft {your own|your individual|your personal} stand-alone {offer|provide|supply} and {target|goal} {more|extra} {specifically|particularly}. My auto {repair|restore} {shop|store} {direct mail|junk mail|unsolicited mail} success comes from {focusing on|specializing in} {the highest|the best|the very best} caliber {customers|clients|prospects} {within|inside} a two-mile radius of my {shops|outlets|retailers}. {If you|For those who|If you happen to|In case you|In the event you|Should you|When you} {specialize in|concentrate on|focus on|specialise in} servicing {certain|sure} {brands|manufacturers}, say Audi, {direct mail|junk mail|unsolicited mail} will {allow|enable|permit} you {to target|to focus on} Audi {owners|homeowners|house owners} {specifically|particularly}. More flexibility. {Direct mail|Junk mail|Unsolicited mail} {allows you to|lets you|means that you can|permits you to} have {more|extra} {control|management} over your {sales|gross sales}. Once {you've|you have|you've got} {done|accomplished|achieved|carried out|completed|executed|finished|performed} {direct mail|junk mail|unsolicited mail} for {a while|some time}, {you'll|you may|you will} {discover|uncover} which {offers|affords|gives|presents|provides} are {more|extra} {likely|doubtless|possible|probably|seemingly} {to attract|to draw} {customers|clients|prospects} and {you'll be able to|you can|you'll} plan {more|extra} {wisely|correctly|properly} for {increases|will increase} in {business|enterprise}. {If your|In case your} {store|retailer} {is short|is brief}-staffed for a month {due to|as a consequence of|as a result of|attributable to|because of|on account of|resulting from} {vacations|holidays}, {for example|for instance}, {you can|you may|you possibly can|you'll be able to} {cut|lower|minimize|reduce} {back|again} on {direct mail|junk mail|unsolicited mail} to {avoid|keep away from} flooding the {shop|store} with {customers|clients|prospects} you {can't|cannot} serve. Easier {tracking|monitoring}. By {comparison|comparability}, {many customers|many purchasers|many shoppers} who {respond to|reply to} {direct mail|junk mail|unsolicited mail} will {bring|carry|convey|deliver} the coupon you {sent|despatched} with them to {the store|the shop}. Some {shop|store} {owners|homeowners|house owners} even staple that coupon onto the {invoice|bill}, {so they can|to allow them to} {efficiently|effectively} {determine|decide} the return on their {investment|funding}. And even {those|these} {customers|clients|prospects} who {choose|select} not {to use|to make use of} the coupon (which {is often|is commonly|is usually} the case with {upper|higher}-{income|earnings|revenue} {clients|purchasers|shoppers}) {often|typically|usually} {bring|carry|convey|deliver} the card with them for {directions|instructions}. Our technicians have {found|discovered} {plenty of|loads of} our postcards in {cars|automobiles|vehicles}. Better returns. However, a {customer|buyer} {may|could|might} return {again and again|many times|repeatedly|time and again}, after getting educated from that one postcard, which {is still|continues to be|remains to be} a return on that {initial|preliminary} {investment|funding}. {Of course|After all|In fact}, to {experience|expertise} {all the|all of the} {advantages|advantages|benefits} that {direct mail|junk mail|unsolicited mail} has {to offer|to supply}, {you have to|it's a must to|it's important to|you must|you need to} be {consistent|constant}. Sticking with a {direct mail|junk mail|unsolicited mail} {campaign|marketing campaign} for {at least|a minimum of|at the least|at the very least|no less than|not less than} six months is {the best|one of the best|the most effective|the perfect|the very best} {way to|approach to|method to|option to|solution to|strategy to|technique to} see {solid|stable|strong} {results|outcomes}.
{I thought|I assumed|I believed} it was fishy {once|as soon as} I {read|learn} he had leukemia! {What is|What's} {wrong|fallacious|flawed|improper|incorrect|mistaken|unsuitable} with {teaching|educating|instructing} {people|folks|individuals} to {live|dwell|reside|stay} with {positive|constructive|optimistic} {thoughts|ideas} {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} than {negative|adverse|damaging|destructive|detrimental|unfavorable|unfavourable} {thoughts|ideas}? As to why Jerry Hicks {chose|selected} "chemotherapy": whose to say he wasn't led to that by Abraham? Or {perhaps|maybe} when his {own|personal} mortality {became|grew to become|turned} {apparent|obvious}, he went "{conventional|standard|typical}"? If he had negated that {option|choice|possibility}, would you be calling him a {fool|idiot} for that? I {also|additionally} {find|discover} it odd {that you are|that you're} so anti-Abraham, {but|however} there are {links|hyperlinks} {on your|in your} {page|web page} to {other|different} "metaphysical" sources. How do {we know|we all know}: Whose {truth|fact|reality} is the true {truth|fact|reality} for the billions {of people|of individuals} on this planet? Ultimately, I {believe|consider|imagine} that we {must|should} {find|discover} our {own|personal} "{truth|fact|reality}". Sonny, not being gullible {is not|is just not|isn't|just isn't|shouldn't be|will not be} synonymous with not {being able to|having the ability to|with the ability to} {listen|hear|pay attention} and {talking|speaking} {too much|a lot|an excessive amount of}. {If you want to|If you wish to} {believe|consider|imagine} this nonsense, then by all means, knock {yourself|your self} out, {but|however} {don't|do not} {expect|anticipate|count on} others to.
Nice {try|attempt|strive} {though|although} with the tactic of {ad|advert} hominem {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} than {actually|really|truly} addressing what has been {said|mentioned|stated}. Though {that is|that's} {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} typical {of people who|of people that} {are trying|are attempting|try} {to protect|to guard} their beliefs. It's good that there are articles {such as|akin to|comparable to|corresponding to|equivalent to|reminiscent of|resembling|similar to} this, to {bring|carry|convey|deliver} a voice of discernment {to these|to those} claims of channeling some {higher|greater|increased|larger} beings. Pop spirituality {seems to be|appears to be} {the hot|the new|the recent} commodity for {people|folks|individuals} with 1st world {problems|issues}. Having {read|learn} my share of Abraham-Hicks years {ago|in the past}, {I don't|I do not} even {think|assume|suppose} I can classify this as spirituality, {but|however} greed wrapped in "spiritual {ideas|concepts|ideas}". {It's not|It is not|It isn't} {like the|just like the} Hicks' {ideas|concepts|ideas} are new anyway. They {basically|mainly|principally} took most of them from authors {such as|akin to|comparable to|corresponding to|equivalent to|reminiscent of|resembling|similar to} Robert Collier, Charles F. Haanel, Napoleon Hill, {etc|and many others|and so forth|and so on}. and {just|simply} threw in "{higher|greater|increased|larger} beings" {to give|to offer|to present|to provide} an authoritative {flavor|taste}. IMO, LOA as taught by the Hicks is {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} egocentric and to blame and {explain|clarify} away disasters, illnesses, tragic {events|occasions} {simply|merely} on one's vibration, {either|both} individually or collectively is immature at {best|finest|greatest}, {and actually|and really|and truly} {rather|fairly|moderately|quite|reasonably|relatively|slightly|somewhat} irresponsible and heartless.
Sorry, {everyone|everybody} who writes {something|one thing} you {don't like|do not like|don't love} {doesn't|does not|would not} have an axe to grind. Maybe some are {just|simply} {interested in|all for|all in favour of|concerned about|concerned with|considering|curious about|desirous about|eager about|enthusiastic about|excited about|excited by|fascinated about|fascinated by|fascinated with|focused on|inquisitive about|interested by|involved in|keen on|occupied with|serious about|taken with|thinking about} writing {the truth|the reality} about what they see or {think|assume|suppose} {both|each} sides of {a story|a narrative}, not {just|simply} the {sales|gross sales} {side|aspect|facet}, {should be|must be|needs to be|ought to be} {considered|thought of|thought-about}. I hope {balance|stability|steadiness} {isn't|is not} {a problem|an issue} for you. You make some aggressively good {points|factors}, RainbowKittens. All I can add is that the Abraham-Hicks Cult, like many religions, is {founded|based} on hatred {toward|towards} the world, {the real|the actual|the true} {one that|one which} requires work, {thinking|considering|pondering} {and is not|and isn't} sprinkled with fairy {dust|mud}. Avie, lashing out an {name|identify|title}-calling aren't {really|actually} defenses, are they? {Just for|Only for} the {record|document|file|report}, I {read|learn} {all of the|all the|the entire} books {available|accessible|obtainable|out there} {at the|on the} time I wrote this, and {I have|I've} good {friends|associates|buddies|mates|pals} who {worked|labored} {closely|carefully|intently} with Esther and Jerry. I {also|additionally} listened to many hours of podcasts of their "workshops." {I was|I used to be} {also|additionally} {one of the|one of many} earliest members of the Abe Forum.
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