New Engine For The C 180, Optimised E 220 CDI BlueEFFICIENCY Edition: Beacons Of Efficiency

New Engine For The C 180, Optimised E 220 CDI BlueEFFICIENCY Edition: Beacons Of Efficiency

The E 220 CDI BlueEFFICIENCY Edition that is available from March 2012 is simply one of the most economical cars in its segment. The turbocharged 1.6-litre four-cylinder petrol unit is the brand new entry-level engine for the C-Class. With fuel consumption of 5.8 l/100 km and a CO2 figure of 136 g/km, the improvement compared to the previous C 180 when similarly equipped is as much as 21 g/km, or just under 1 l/100 km. The tremendous efficiency potential held by petrol engines is illustrated by a look back over the entry-level petrol models for the C-Class and its immediate predecessor, the 190 (W201 model series). This was launched in 1982 with an output of 66 kW (90 hp) and consumption of 8.5 litres/100 km based on the Euromix formula used at that time. When the W203 model series debuted in 2000, the output of the entry-level C 180 climbed to 95 kW (129 hp), while fuel consumption measured according to the new NEDC standard was 9.4 litres/100 km. Twelve years later, the entry-level C-Class from the W204 model series generates a powerful 115 kW (156 hp), but burns just 5.8 litres of fuel per 100 km.

The technology of the Mercedes-Benz combustion system, which was first introduced in 2010 on the new V6 and V8 engines, has now made its four-cylinder debut with the launch of the new engine. At its core is third-generation spray-guided, homogenous direct injection with centrally positioned, fast-switching injectors, where fuel is injected at a pressure of up to 200 bar. A single-plunger pump with a flow control valve integrated into the pump module serves as the high-pressure pump. This is supplemented by multi-spark ignition, turbocharging and the ECO start/stop function. Compared to the engine it replaces, internal engine friction has been reduced by 16 percent, while engine weight has been lowered by 18 percent, thereby setting a benchmark amongst comparable four-cylinder units. Low friction losses and on-demand control of ancillary units both help to further enhance the engine's energy efficiency. Oil is supplied via a two-stage, variable-speed vane pump. An electronically controlled thermostat in the coolant circuit provides for map-controlled regulation of the warm-up phase, with no coolant flowing through the cylinder head when the engine is cold. The water pump is controlled in such a way that the passenger compartment can be heated up as soon as possible.

鈥淵ou can see that the option to utilize the multi-purpose blending/grinder blade on the new rotor is a real labor saver and advance on the old Expedient model鈥? 鈥淭he new unit will save 4.2% in energy and maintenance expense over our past models, and anything else currently on the market. Won鈥檛 that look nice on your departments bottom line鈥? You want to plant seeds that the choice has already been made based on the value proposition you have detailed for the decider. If you receive doubts, objections or negative comments, you have not constructed the value confirmation properly. For many inexperienced sales people, the following will be difficult, but it is the best sales training point I ever received: 鈥減eople do not like to make decisions, so you make decisions for them鈥? Telling is selling, while asking is buying. The opportunity to control the presentation, ask qualifying questions, set up a successful close and then receive the positive commitment you seek (and need, and deserve) is greatly enhanced if you can subtly direct the buyer to sign the order.

鈥淢ike, we need to get this contract done today, so we can have inventory in time for the catalog mailing鈥? Limit Risk for the Buyer! Buying requires action. Let鈥檚 face it, it is far easier to be inactive, stick with what you have and know, than to bring in a new product. It is crucial that you leave the prospective buyer feeling that there is minimal risk involved in purchasing from you, and there is a significant potential upside. Your features, benefits and novel improvements need to be detailed in an open, transparent and comprehensive presentation that leaves no doubt that you offer a real advance over competition. No flim-flam, just the facts ma鈥檃m. When I make a cold call I have two goals: make a friend, and make a sale. We all have experienced meeting a stranger in a social situation, bumping into them later, chatting and commencing the process of building a relationship that results in creating a friend.